Vertical and horizontal digital development indicated by CES

 ■ Vertical and horizontal digital development indicated by CES

SALON CiP online.

Ms. Kaoru Kato of Hakuhodo DY Media Partners had a discussion with Mr. Masayoshi Sakai of iU, talking about "CES2020".

https://youtu.be/-nPQA7doCJM

The Las Vegas CES was held in January, but the Barcelona MWC (Mobile World Congress) in February; the Austin SXSW in March; and the world's largest game expo, the E3 in Los Angeles, were all canceled. So was the Makuhari Interop/DSC in March.

So, CES was a valuable opportunity.

Ms. Kato organized the horizontal and vertical aspects of this year's CES.

A "solution" for horizontal development of existing trends, and a "concept" that creates new innovations vertically.

The view is for IoT/AI to be horizontally developed and expanded, and that the next new trend will be launched by City. 

It seems that there is something very interesting about CES2020.

Face paint makeup by P&G, diaper solutions by Pampers, and Sony cars.

What I was most impressed with was Delta Air Lines.

A mechanism that shows information to each person using the airport's digital signage.

It doesn't link signage with smartphones, but instead uses individual recognition to separate and show information for that person according to the place where they can see the display.

Although separating and displaying information with signage, etc., is not that technologically advanced, it captures individual customers and naturally presents information to produce a spatial experience, which increases satisfaction.

The airline is implementing this. 

I had strong feelings about the potential of using IoT.

For vertical concepts, Ms. Kato pays attention to City.

In particular, Toyota's "Woven City". The plan is to implement cutting-edge technologies such as robots, AI, autonomous driving, MaaS, personal mobility, and smart homes on the former 708,000 m2 site of the Higashi Fuji Plant (Susono City, Shizuoka Prefecture).

This is something where one company produces the city.

We at CiP are promoting urban development using fully loaded cutting-edge technology, in Takeshiba, Tokyo.

5G, robots, telexistence, drones, VRAR, 4K8K, personal mobility, MaaS, AI, and information banks.

It's similar to the Toyota plan.

The difference is that we are open to gathering many companies and universities, etc.

And, it is soon to open.

In addition, CiP is cooperating to establish the entrepreneurial support facility "Station AI" promoted by Aichi Prefecture.

Toyota is participating in this plan as a core company, and in addition to companies and universities in Aichi Prefecture, CiP trustee companies, etc., will also be included. Moreover, famous universities in the United States, Europe and Asia will also be involved in policies for promoting open innovation.

CiP intends to firmly collaborate with Tokyo, which is forward-thinking about smart cities, but at the same time, is trying to promote implementation of technology in smart cities in cooperation with leading countries and cities such as Seoul and Barcelona.

We must follow Toyota's example, and strengthen the spread of information overseas.

I thought that the digital-> smart-> AI/IoT super smart technology would arrive, and continue horizontal development for a short while, but what Ms. Kato has pointed out about the budding of new innovations again, has become an impetus. 

I also wonder if the season of innovation on the technology supply side will soon arrive.