What will happen with sharing services?

Recently, I was interviewed by NHK about sharing services.

Q1 What is the background of the spread and expansion of sharing services?
Changes in the lifestyles of young people, and the spread of IT. These two points.

The generation now in their teens and twenties do not know economic growth.
Their desire to buy things, to own, and their desire to differentiate accordingly is low, and they are good at enjoying themselves together without cost.
Smartphones and social media make this lifestyle possible.
People can share what they possess in the palm of their hands, and everyone shares on a social basis. An infrastructure for everyone to join and enjoy together is in place.

Q2 Do sharing services broaden the industry?
Expansion is expected.
In the government’s white paper, the world market size is listed at $15 billion in 2013, and $335 billion in 2025.
Services like Uber and Airbnb are drawing attention with their sharing of “big things” like cars and houses.
Although it does deprive professional work such as taxis and hotels, I think that the amount of new business created as these services fill in the gap is bigger.
However, which services will be established depends upon local circumstances.
Uber was born because the traffic situation on the west coast of the US is bad, and you can’t catch a taxi.
In convenient places such as cities in Japan, the services required will be different.

For example in the case of the problems facing Japan, there is a strong need for nursing care, support for the elderly, and child rearing support, and local government services that respond to those needs are possible. Sharing services have a strong regionality. I think that services suitable for each community will be developed.

And it isn’t only things that can be shared.
I don’t have many things, but I do have time. This can be shared. I think that the range of services will expand if structures are builtLED  to allow time and abilities, two things that everyone has, to be shared.

Q3 What is the issue?
It is to eliminate “anxiety.”
In the government’s white paper, Japan is less likely than other countries to use these services. Private residences that take lodgers are at 84% in China, 55% in the US, and 32% in Japan. Private car ownership is at 86% in China, 54% in the US, and 31% in Japan.

Among reasons why these services are not used, “I’m concerned about support in case of accidents or trouble” is especially common.

Up until now, Japanese services have been provided by “professionals,” and the government has secured their standards and safety by laws and such, but sharing services are provided by “amateurs,” and the system is held together not from above but by the trust and reputation of the user and provider. The user side has to be smart.

People became familiar with “reputation” sharing system through things like restaurant star ratings and internet auctions. In the same way, with sharing services everyone’s evaluation becomes a lifeline.

Q4 How about regulation and institutions?
Instead of the vertical method of regulating professionals that we’ve seen in the past, everyone is creating a variety of services, and it is necessary to have a system that can be used with confidence.
The government plans to promote “co-regulation” that places emphasis on private independence and prepares the environment through public-private partnerships.
The private sector establishes voluntary rules and “visualizes” service content and subjects accordingly.
We will also establish a mechanism to certify those standards by private sector initiatives. A system with which the government will help.

And then it is being said that the government will recommend services and municipalities that are shown to be making good efforts.
Rather than the way it has scolded and humiliated up until now, it is administration by “praising and reaching out.”
Sharing is a new service brought about by IT.
It is a suitable technique for smoothly smooth expansion.

Sharing services are a new social system based on IT.
If there is anxiety, trouble will also occur.
To spread it, everyone’s “familiarity” is needed, and that takes time.
So, let’s take the time and grow this thing together.


Book Review: “Content Leaps Forward, Natural Selection in the Media”

Hirohiko Kadokawa’s “Content Leaps Forward, Natural Selection in the Media”
The large-scale restructuring of American media centered around Apple, Google, Amazon, and Netflix, and the structural changes and limitations of Japan from communications/broadcasting convergence to terrestrial digital broadcasting. My name also appears in this book, I’m very excited. I will read it.
(* is my commentary.)

-       A description of the declaration by the gang of 4 of Google, Apple, Microsoft, and Amazon that they will begin content delivery.
* I also see this as the starting gun for worldwide delivery and communications/broadcasting convergence.
In Japan at the time Live Door-Fuji Sankei and Rakuten-TBS had stopped moving after their battle, and it took three years for NHK On Demand delivery to start. Those three years were huge.

-       It is pointed out that dynamic movements like the AT&T/Time Warner merger can’t be seen in Japan, where NTT occupies the position of Establishment.
* Conversely, NTT will continue to be a key player. Depending on their movement, the composition will change greatly.

-       It is also argued that the 1985 NTT law had a strong regulatory color.
* In fact, NTT also reigns as champion knowing well how it feels to be tied up. However, as the telephone network that lasted 150 years moves to all IP, they themselves know that they should change.
When will the NTT law be abolished? What will happen at that time? I think that this is the final task of communication policy.

-       In 1996, Masayoshi Son took a stake in Murdoch and TV Asahi.
* At that time, I introduced Mr. Son to his first management position at the Ministry of Posts and Telecommunications.
At that time, I was under fire from the office side, and Mr. Son gave me quite a shock.
Eventually, Mr. Son gave up TV and became absorbed completely in the internet.

-       The role of the Ministry of Internal Affairs and Communications + NTT + NHK in the outfitting of fiber optic and mobile networks should be praised, a recognition that Japanese innovation is led by the government.
* Certainly the government is good at infrastructure and foundational technology. They aren’t so good at the upper layer.
However, there are also things that got the better of the world, like Nintendo and Sony.

-       The three departments of the Ministry of Internal Affairs and Communications have a viewpoint that is compatible with communications/broadcast convergence.
* My last job as a bureaucrat was a shift from the Ministry of Posts and Telecommunications to the Ministry of Internal Affairs and Communications.
However, the Ministry of Public Management, Home Affairs, posts, and Telecommunications has reduced the number of communications, broadcasting, and policy stations to two.
It is Mr. Suga, Minister of Internal Affairs and Communication, who fixed it into the 3 divisions of Foundation, Distribution, and Policy.

-       The criticism that the so-called “Takenaka kon” of 2006 could not have achieved the desired result.
* The roundtable also covered the regulations of NTT and NHK, but its essence was the promotion of fusion.
As a result, the more than 10 telecommunication and broadcasting division laws were reduced to just 4, and significantly deregulated. It became a world-class institution, but the private sector is not yet able to make use of it.

-       Movement in motion picture distribution appeared alongside that of the broadcast industry.
Alongside the efforts of NTV + IIJ and NHK, attention is also paid to “Osaka Channel,” where Kansai TV stations are gathered.
* It is an important point that Yoshimoto Kogyo and NTT Plala provide a platform for the TV stations.
Osaka is more volatile in this field than Tokyo. It is the same composition as during the launch of radiko.

-       The viewpoint of Mr. Joi Ito that the side holding the brand, network, and platform wins out over the side holding intellectual property.
* The model of the game has changed.
Communication liberalization in 1985, the multimedia boom of the 1990’s, communication/broadcast convergence in the 2000’s, the 4 screens of the 2010’s.
And now we are heading toward 2020.