The CiP Council has released a statement about the new content strategy.

 ■ The CiP Council has released a statement about the new content strategy.

The CiP Council, which is currently constructing a Tech/Pop special zone in Takeshiba, in the Tokyo Bay area, has released a "Statement about a new content strategy", for post-COVID-19.

It consists of 5 items: 1. Creating a place, 2. New business model, 3. Special zones, 4. Cross-genre, 5. Human resources development.

1. Creating a Place

Many stores have been forced to close their live houses and event spaces that have cultivated the entertainment culture for things like music. We need to protect the communities and cultures of the people who gather there. We suggest fixed property tax exemption and reduction measures for owners on the condition of rent exemption/reduction, and improvement of the donation distribution system, etc.

2. New Business Model

Although live and event broadcasting and online publication of existing content have become widespread, the existing business model has not been able to provide new value, and monetization has not been achieved. There is an urgent need for a digital shift to online participation and virtual experiences.

It is necessary to create a new business model and a new era of entertainment, that promotes the digital transformation of content and further advances global expansion. It's necessary to develop an ultra-high-speed, large-capacity infrastructure represented by 5G.

3. Special zones

We have been aiming to improve Japan's presence throughout the world heading into the Tokyo Olympics, but it has become necessary to go back to square one. This is particularly true in the video industry with things like animation, where the international division of labor is advancing, and production has been forced to be suspended.

In Europe and the United States, tax incentives are being introduced to grow the video industry, and CG and VFX production companies are being concentrated together through special zones. Japan should also implement tax incentives utilizing special zones, and construct an environment where it can compete globally. Besides that, the time has come to implement deregulation so that we can hire excellent talent from overseas.

4. Cross-genre

The content industry has developed business and overseas strategies by genre, but we can't really say that it has achieved great results compared to platforms with huge capital in Europe and the United States. Each content industry is trying to expand digital broadcasting independently in order to respond to the users and fans that stay at home, but customs differ from industry to industry, and cross-cutting collaboration has not materialized. 

It is necessary to build a platform that shares manga, anime, games, music, etc., across the board. By doing this, it will be more convenient for users, and increase the chances for market expansion. We should share the overseas fans who like Japan, and the know-how and marketing methods that each industry has cultivated in response to digitalization, etc., and also aim to solve copyright clearance issues through centralized management.

5. Human Resources Development

Schools will change significantly due to COVID-19. The transformation of society will change the type of human resources that are required. Let's make real an education system of a global standard. We support the global success of excellent talent. We encourage the design of places in collaboration with industry, collaboration between venture companies and the content industry, and investment by funding in startups.

The CiP Council has rolled out this statement to the government/Intellectual property committee, and the Policy Research Council of the Liberal Democratic Party.

Thank you