At the Intellectual Property Headquarter, a new round of talks has
begun.
The government has started to move as a
whole. The Agency for Cultural Affairs has formed a working group to discuss
cloud services. The IT office plans to reevaluate its direction on the use of
big data. Each of these policies requires a large strategy.
For
example, for the copyright system we need a basic philosophy for handling all
types of national intellectual property assets. Already, problems are arising
between Google, the U.S., and Europe.
Cloud
services are also a fundamental problem. If the copyright protections are
implemented perfectly but the service is difficult to use then we’ll have a situation in which
businesses use American platforms instead. In other words, if problems are
solved in a segmented manner then the entire project is likely to fail.
It’s the same with big data. One has to
compromise between the benefits of public use and the protection of personal
information. It’s important to view everything as a
whole when considering strategy.
On the
other hand, the expansion of Japanese content overseas is finally gaining
momentum.
The
facilitation of legal distribution of broadcast programs and music over the net
is finally taking place. At the same time, movie exports in 2012 fell 8%
compared to the previous year. It is tricky to look at content on the whole.
According
to materials from the IP HQ, the content industry represents 11 trillion yen,
and related industries represent 22 trillion yen (Net-related 13 trillion yen,
advertising 2 trillion yen, hard media 5 trillion yen, character goods 2
trillion yen).
Related
industries double the scale. However, how does this affect the 64 trillion yen
total export market? It’s
is essential to not just develop content, but to expand other industries
horizontally as well. It’s important to develop a
strategy while looking at the big picture.
This round
of talks must include an evaluation of the government’s measures, while taking into account
failures, and formulate new plans. At the same time, the debate on content
policy must be cross-sector and cross-agency, without solely concentrating on
content.
Of course,
before strategy, results in the real world must improve.
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