Impressions of a copyright law to beat Google and Apple

 “A Copyright Law to beat Google and Apple” was released by Tsuguhiko Kadokawa. It’s more of a media theory than a book.

He raises the question of how Japan can compete with the US in the global economy if she continues to prioritize excessive compliance. The author directly relates his feelings about the importance of legislation in the digital age.

 This includes his opinion on the system that separates broadcasting from communications.

However, Mr. Kadokawa took part in the pioneering policy that fused communications and broadcasting at the IP main office implemented in 2010. I believe that the reason the system didn’t work out well was that industry didn’t embrace it enthusiastically.

On the other hand, he points out that the need for unification of broadcast and communications was brought about by the “brute-force” approach of the government in implementing the nation-wide move to digital terrestrial broadcasting and that the government’s power is needed to promote innovation in Japan.

At the same time, the issues in which the government involves itself are a problem, and in the 21st century a reform of government will be essential. I agree on this point.

 Mr. Kadokawa presents a scenario in which a day comes when there are no more hardware TVs. The first possibility is that TV hardware remains, but the Japanese market is dominated by foreign companies, and the 2nd is that TV hardware just disappears altogether. Surprisingly, I believe the latter might take place.

Television companies have strong production capabilities and won’t fall easily. However, it isn’t clear that TVs will continue to be the first screen of choice among consumers. It’s possible that the change will be led by consumers.

Yes, it will be led by consumers. The subject of copyright law is spread to the general public from professional creators, like the pattern at the “Digital Picture Book Awards” where Mr. Kadokawa participated as a jury.

 In regards to TV and copyright, television stations won the rights of secondary distribution over the net in the Supreme Court.

However, their dilemma is that they aren’t able to carry this out.

Television companies protected their rights through the application of a strictly enforced copyright act. However, as a result of this the domestic cloud atrophied and the U.S. cloud platform took over. The won the battle and lost the war. I believe that if they don’t realize this, then it will be impossible to form a proper strategy.