Intellectual Property Headquarters New Round for Overseas/Infrastructure

　Intellectual Property Headquarters Content Meeting @ Kasumigaseki. This is a new round for foreign development and infrastructure establishment.

Explanation of the government’s initiative.

　Ministry of Internal Affairs and Communications, Section Chief Toyoshima: Objective is to triple the foreign sales of broadcast content by 2018 from 2010 levels. Sales were on target in 2014, having doubled to ¥14.4 billion. Promote the maintenance of overseas broadcast quotas and co-production of content. Recently have begun to see the participation of local stations.

Ministry of Foreign Affairs, Chief Secretary Takamizu: Offer Japanese dramas and animated shows for free through the operations of the International Cooperation Fund. So far have provided 192 programs to broadcasters in 48 countries.

Ministry of Economy, Trade, and Industry, Section Chief Hirai: Support localization and promotion of content. 405 companies, representing 36% of all JLOP users, have expanded abroad for the first time using this structure. Businesses that were inwardly focused are in the process of spreading abroad.

Ministry of Economy, Trade, and Industry 2: The Cool Japan organization has invested in 18 cases so far. Provision of money for high-risk/high-return investments. As METI’s operation for the development of content overseas approaches its tenth year, it underwent an administrative evaluation review and received a positive evaluation.

Ministry of Economy, Trade, and Industry 3: As means for the reinforcement of infrastructure, the establishment and standardization of digital creation environments for anime, holding DCEXPO/Innovative Technologies etc.

Ministry of Economy, Trade, and Industry 4: Revise subcontracting guidelines for the anime production industry in July. Aim for measures such as documentation of contracts and public awareness of best practices.

(An important policy towards the improvement of production working environments, which are considered poor. This is certainly the task of this administration.)

Well then, hereafter is the discussion. I’ll pick out several items.

○ Cool Japan is proceeding forward from the stage of selling content abroad. This is the period for developing policies that will take us to the next phase and for hammering out a message, with an eye towards what comes after 2020.

○ A key point is to continue business after becoming independent of subsidies.

○ Exports of video games have dropped sharply from ¥700 billion in 2007 to ¥90 billion in 2014. The structure of the industry is also changing. It is unclear how long the government’s policies will continue and it is important to brace for a time when they will no longer be in effect.

○ The infrastructure of industry groups is also frail and is becoming dependent upon the national supplementary budget. A major policy for the mid-to-long term is necessary. The effectiveness of policies coordinating with government agencies is important, but interdepartmental cooperation within agencies is also not functioning.

○ Liaison conferences etc. must be established linking government agencies. It would also be good if industry groups could be optimized and reorganized via mergers etc.

○ It is becoming difficult to convey the appeal of the content industry to students in the intellectual property educational setting at universities. An important theme is how to position content within education at schools.

○ It would be good to create a message and content, such as anime that depict the near future of content, that demonstrate the future of content and the content industry.

○ Companies that are good at producing documentation are the ones that make money. But the people we want to give our money to are different. Japanese content relies on the creativity of individuals. It is extremely difficult to discover these individuals. It’s important to create a space for the purpose of discovering new creators. The CJ organization should have a mechanism for recruiting works and reviewing the open net.

○ Nobel Prize-winners are all good at writing up documents. Those who are bad at it get forgotten.

○ Let’s make an appeal towards 2020.

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New Aspects of Digital Education Implementation

　The Association of Digital Textbooks and Teaching (DiTT), of which I am the senior managing director, was established as a promotional organization in 2010, in response to concerns that the digitization of educational information wasn’t proceeding, and that Japan had resigned itself to remaining an underdeveloped country. At that time, the government also wasn’t putting in much effort.

　http://ditt.jp/

　However, when the former president of the University of Tokyo, Hiroshi Komiyama, became the director, and Nanako Ishido and myself took over the administration and set up a private volunteer company,

　We have been mentioned in the government’s intellectual property plans regarding digital textbooks and in the IT Office's implementation of the digitization of educational information. From the government decision for every person to have one device by 2020, the systemization of digital textbooks, and the utilization of radio wave usage fees to efforts to make programming education compulsory, what we proposed has become reality, and we have led this field.

　And at this time, a nonpartisan alliance of legislators has decided on a bill for the promotion of digitizing educational information. In the private sector, we at DiTT are participating in the work.

　However, Japan remains an underdeveloped country. Efforts in this field can be said to be the lowest level among the OECD member countries. It is precisely because it has just started to move that Japan must lift itself to  a higher level as soon as possible While the National Assembly and the government are moving, the attitude of the private sector will be scrutinized.

　Therefore, at this time DiTT is returning to its roots, and strengthening its original resolve. We will reorganize from a private organization into a general corporation in order to improve our effectiveness and stay on the right path.

　In doing this, DiTT is working to maintain cooperative relationships with national and local governments, and educational sites, while emphasizing activities such as survey research and proposals etc.

　In addition, construction of the following new features is under consideration.

①     1. Promotion of Programming Education

　　In order to handle the necessity of programming education, DiTT works in collaboration with the NPO Canvas, which has created a platform for programming education, and promotes its development and dissemination.

　　

　　Reference: Canvas’s Programming Education Project

　　　　　http://csforall.jp/

2. Construction of an Educational Materials Copyright Handling Scheme

　　The discussion at the Cultural Council regarding the copyright system for digital textbooks has begun, but regardless of its tendency, copyright on digital textbooks and teaching materials requires a private scheme to facilitate processing. We will construct a mechanism to adjust the tension between the textbook and educational material publishing world, copyright holders, and users.

3. Strengthening Net Literacy Education for Young People

　　The continued digitization of school education requires a higher level of net safety and security for young people. We will work in cooperation with the Cabinet Office, the Ministry of Internal Affairs and Communications, the Ministry of Economy, Trade and Industry and related organizations and industries in order to create measures that ensure our children’s safety.

　

　There are many other things that we must or should be doing. We are seeking a wide range of ideas.

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Seeking a Drone Strategy

　For the first time in four years I visited the Sagrada Família. The church was under construction, just as it was four years ago. A Barcelona resident informed me that it would be completed in another 10 years. It seems that drones are being used to survey for the construction. Drones, please make yourselves useful.

　Prior to that, I participated in the Japan Drone Nationals held by TBS. Drone racing has become a new sport. I want to promote it as a superhuman sport for the 2020 Tokyo Olympics. The essence of drones is their fun side, not their usefulness.

　However, in December of 2015, the Aviation Law was revised, and restrictions were imposed on drones of 200 g or more.

　Drones are a form of IT that use radio waves. Generally speaking, they are composed of 3 points. 1. Device = terminal, 2. Network, 3. Service. I believe the economic potential is greater in the latter points.

　First, the device. China’s DJI, which introduced the Phantom in 2012, has 70% of the market share. On the other hand, for industrial purposes American-made drones are the best. When it comes to parts such as cameras, sensors, and batteries, Japanese-made products are popular. The situation is similar to that of smartphone terminals.

　As generalization and popularization continue to progress, we can expect to see drones become smaller and more precise, and toy versions to be made. At this year’s Tokyo Toy Show, drones claimed all of the 3 grand prizes. I have high expectations for Japanese manufacturers to shine.

　As IT, the network is more important. Currently I am using amateur wireless radio waves, but it is expected that 5G will be available after 2020.

　Japan has led the world in the development of 3G and 4G infrastructure for mobile phones, but it never showed a competitive edge. Why not take the lead with 5G infrastructure development, and demonstrate the competitive advantage of drones?

　NTT DoCoMo is starting a demonstration experiment of drones using the cellular phone network. Conventional drones could only fly a few hundred meters, but soon they will be able to fly for more than 2 km. They will be used for crop dusting and farmland management.

　To do this, reform of the Radio Law is required. What the government should do is deregulation that paves the way for this. While waiting for the results of the demonstration, we will fall behind.

　I’m interested in what’s going on in the US. NASA is cooperating with telecommunications companies such as Verizon to develop UTM for a drone air traffic control system. It will be a cloud system that controls traffic unmanned.

　This system uses mobile phone base stations to connect with tens of thousands of drones at the same time, and is expected to be operated by the Federal Aviation Administration (FAA.) This is a national strategy of holding an operating system.

I haven’t heard any talk about JAXA cooperating with DoCoMo or au to make a system that will be operated by the Ministry of Land, Infrastructure, Transport and Tourism. It seems as though Japan is lagging behind. The platform will be seized, provoking a feeling of déjà vu. Before regulatory theory, let's work on strategic theory.

　The most important thing is service. Shooting from a high position, crop dusting, security, surveying, infrastructure inspections, disaster investigation, and cargo transportation. The range of potential uses is vast. Industry and culture will determine how this will spread.

　I want the Japanese government to deregulate drone use ahead of the rest of the world, and to make it into a developed country that uses drones. And I ask that the government itself make thorough use of drones in advance of public works and disaster prevention, etc.

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