ICHIYA’s POP Eye – Mobile Games

　From Kyary Pamyu Pamyu Moshi Moshi Nippon’s “ICHIYA’s POP EYE”.
  Today’s topic is Mobile Games!
  In recent times, portable games for smartphones and mobile phones have been gaining popularity over video games for the home, and the world of small and compact is where Japan shines. 
  The first portable gaming device to have come out was a product called “Game and Watch” by Nintendo followed by products like Nintendo’s “Gameboy”, Bandai’s “Tamagotchi” and Sony’s “Playstation Portable”. In the last 10 years, games for mobile phones and smartphones have seen a rapid development. 

  The smartphone market has almost doubled in the last year and accounted for almost 50% of the overall games market. The international social game market is now worth $7 billion and half of this market is in Japan. It is developing into an enormous market.
  On top of that, the Japanese send on average, $20 a month on smartphone games, which is 50 times more than the average spent on American social media games like on Facebook. That’s 50 times. For some reason, Japanese users spend a substantial amount on mobile games. 
  As a matter of fact, Japan was the first country in the world to combine mobile phones and the Internet 15 years ago. Since then, the Japanese have enjoyed and have become familiar with playing games and shopping on their mobile phones even before the introduction of smartphones. The custom and social system to spend money on mobile phones has already been established. 

  Japanese mobile games are based on the technology developed for video games. The graphics and music is excellent, and games of a diverse range of genres have been developed, such as games where the player nurtures a character like “Tamagotchi” and farming games where the player grows vegetables.
  There is a game from Kyoto that allows players to visit tourist attractions in Kyoto. The game merges the real historic locations with the world in your smartphone. It is a serious endeavor undertaken to revive the towns in the area through games. Attempting to revitalize towns using the power of pop culture is typical of Japan and and interesting isn't it? 

  There aren’t many cruel games in Japan. Games involving bloodshed or killing is rare. Instead, the Japanese want to develop games that can be enjoyed by different generations, like nurturing and dating games. 
  There are serious games too, for example, educational games for brain training. These are games that allow the player to do number exercises in a game setting and these series have several million copies worldwide. There are researches being done on the effects games can have on the revitalization of the brain. There are schools that use these games during class everyday. They are used in retirement homes as well. 

   Japan will continue to create fun mobile games. Don’t miss them. 

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ICHIYA’s POP Eye – TV Game

　From Kyary Pamyu Pamyu Moshi Moshi Nippon’s “ICHIYA’s POP EYE”.
  Today’s topic is TV Game!
   “Pac-Man”, “Super Mario Bros.”, “Sonic the Hedgehog”, “Street Fighter” and “Resident Evil”- Japan has given birth to a diverse range of TV games (video games). Have you played with them? Japan has also given birth to many TV gaming consoles like Nintendo Family Computer, Sony Playstation, Sega Dreamcast. Have you owned one? 

  The Japanese game market is worth $10 billion. Although anime, movies and music account for a part of media content that is exported overseas, games make up 95% of the total value exported. The video game industry is large and popular worldwide. 
   Video game technology was born in America. Japan imported this technology, developed games that were for everyone and began their own unique development of games. The Family Computer first appeared on the scene 30 years ago. At the time, shooting games and sports games were being made all over the world, but Japan was making games that no on else in the world was making, for example: games like “Tamagotchi” and “Seaman”  where characters are “nurtured”; fighting games where 2 characters fight each other; games that simulate history and games like “Dance Dace Revolution” and “Taiko no Tatsujin” where players compete on musical and dance skills in game arcades, were created and gained popularity. 

   In particular, story-oriented games featuring anime characters are popular. Role playing games are the perfect examples of this. Numerous RPG games, such as “Dragon Quest” and “Final Fantasy” were created. 
  The most Japanese of all is the “dating game” where the player empathizes with a character and showers him/her with affection. The player becomes impatient when things don’t go his/her way and the character can be mean- but he/she is so adorable… It’s truly absurd. 
  Apparently, there are many people in Japan who feel awkward dating real people, but in games, a player can always fall in love with a character. The player can escape from reality by going on dates with the perfect partner and by becoming the perfect man or woman him/herself.

  Dating games aren’t just for men, there are those for women as well. There are even games of the “boys’ love” genre where boys fall in love with each other. Japanese women have always enjoyed romantic dramas and manga, and now they can enjoy romance in games as well. 
  It is a little worrying though, to be preoccupied with a virtual world right? But the reality is, most people enjoy games while keeping reality and the wold of games separate. The game serves as a trigger for people to start gaming communities, they host parties, and exchange information. 

  How about it? Please give Japanese games a try. 

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ICHIYA’s POP Eye – Men’s Fashion

　From Kyary Pamyu Pamyu Moshi Moshi Nippon’s “ICHIYA’s POP EYE”.
  Today’s topic is Men’s Fashion!
  Japanese teenager is fashionable. They have their own, unique and outrageous style.  For foreigners, it may seem that their styles are too famine. Though they pay great attentions to style and cleanness. They are very fussy.
  There are many men’s brands and countless numbers of men’s fashion magazines. Moreover, men’s magazines are targeted at specific demographics, such as junior high students, high school students, college students, 20s, 30s, 40s, and 50s.
  Men’s Fashion magazines in Japan also vary in many different specific categories, such as casual, street, and vintage. There are even special magazines for watches, shoes, and accessories. 
  Of course, there is one specialized  in Japanese kimono for people like myself. Isn’t it strange?
  There are so many men’s cosmetics too. Popular items are deodorant skin care products and sweat wipes as well as perfumes and hair-tonic with good fragrant. There is a kit to tidy eyebrows for men. Some report says teenagers in Tokyo spend 80 percent of their monthly allowance into fashion. Isn’t it quite amazing? 
  In Edo era, which is approximately 150 years ago, people did the similar things. Combing hair with oil everyday, making sure there is absolutely no loose hair at all, arranging eyebrow with a rising intonation, and pulling all the beard off completely, etc. Back then, men also shaved and drew their eyebrows. 
  They enjoyed kimono by layering a few different colors, though the colors of the fabrics were quite conservative like navy blue, and the combination of collars and strings. They also enjoyed various coordination’s, such as patterned liners and cigarette case accessories.
  Japanese men may not be good at communications and are quiet. They don’t actively speak up at international meetings or parties. However they have a passion to express themselves through fashion, even though they may not be able to express themselves with words so well. 
  Please pay attentions to Japanese men too. 

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ICHIYA’s POP Eye – Uniform

　From Kyary Pamyu Pamyu Moshi Moshi Nippon’s “ICHIYA’s POP EYE”.
  Today’s topic is Uniform!
  High school girls are trendsetters of Japanese pop culture. They create trends in fashion and foods. High school girl’s fashion has been getting more attentions from oversea; especially their uniforms are very popular. Some people overseas wear Japanese high school girl’s uniforms too.
  In old days, student’s uniforms were  a symbol of regulations. However, they became very fashionable nowadays and have been loved. That is why, even in schools that do not require wearing uniforms, some students chose to wear clothes that look similar to them. It is a uniform, yet it is not interesting, if everyone wears them in the same way, and some people want to stand out. So, they personalize them. For example, making the length of skirts a little shorter, subtly adding some accessories, and getting creative with socks. 
  The Haori I am wearing everyday has a bold-patterned liner. Japanese people have always enjoyed fashion that pays attention to the whole garment; exploiting the potential inconspicuous areas of the garment have to lend the whole color and character. New fashions have always been evolved with regulations. 
  In Japan there are lots of job that require wearing uniform. Uniforms are used to reinforce a sense of belonging to an organization. For organizations, it makes it easier to manage employees. For customers who see the uniform, it gives them a sense of security and credibility, because uniform shows that the person who is wearing it belongs to the organization. 
  Many American high schools have introduced a uniform imitating Japanese high school uniform. Some schools report that introducing them led to students performing better and improved disciplines. 
  Gothic & Lolita fashion, which is now seen worldwide, is similar to uniform. By wearing the same style of fashion you can connect with people who have a similar values and tastes. Fashion is used to build a community. 
  Japanese uniforms are our tradition, and are expanding globally as well. 
  You can often see them in animations, so please pay attentions. 

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ICHIYA’s POP Eye – Sound

　From Kyary Pamyu Pamyu Moshi Moshi Nippon’s “ICHIYA’s POP EYE”.
  Today’s topic is Sound!
  Japan is noisy. When you walk around a town and enter a store, you can hear many melodies from TV commercials.
“♪Bic bic bic bic camera” 
“♪Seven eleven good feelings”
  Melodies of television’s CM are played in town.
 “Rasshai, Rasshai, Rasshai!” --  it means “Welcome” 
“Tohle Tole Peech Peech!” --- it means “It’s fresh”
  Many different of catch phrases become jingles and attract you to go inside a store.
  Sounds have become characters and icons in Japan and are used as a tool to deliver messages. In order to produce a CM sound logo, professional musicians have to come up with about 100 ideas, and then choose only one among them. That is fairly costly.
  It is one of Japanese characteristics that sounds are treated as equivalent as letters, pictures and movies.
  Machines also make various sounds. Vending machines talk, and elevators talk and say something like “2nd floor. The Door is closing”. On a train an announcement is made at each stop, saying something like “We will soon make a brief stop at Kyoto.”
  In Tokyo, each station has its own theme song. For example, Shinbashi’s song is song of railways, and Takadanobaba’s song is Artro Boy.Every time a train arrives at a platform of a station, a theme song for the station is played. Sounds have become an ID of the place. At the same time, sounds of birdsongs are played at station’s platforms through a speaker to create natural ambience.
  Sounds of nature. Do you like singing of insects?Japan has many kinds of cicadas. Robust cicada goes “min min”, evening cicada goes “kana kana”. Cricket goes “rin rin”. 
  They are all famous sounds of insects that are recognized as the seasonal features of summer and autumn, which all Japanese know. 
  However, these kinds of sounds are considered as merely noises in other countries. When Japanese films are exported, the sounds of cicada get erased. In Japan, summer scenes often include the sounds of cicada. For Japanese, these sounds of insects are more like “voices” and are important factors to express seasons. 
  Please pay some attentions to various sounds when you visit Japan.

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ICHIYA’s POP Eye – Machine

　From Kyary Pamyu Pamyu Moshi Moshi Nippon’s “ICHIYA’s POP EYE”.
  Today’s topic is Machine!
  Life in Japan is surrounded by machines. One of the examples is vending machine.  You can find it everywhere, outdoors and indoors. In Japan, there are five million vending machines. The total annual sales are fifty billion dollars.  You can purchase anything with them, not only juice, beers, cigarettes, magazines, but also instant cup noodles, bananas, sushi, eggs, flowers, umbrellas, and underwear. 
  Moreover, they talk. They say “Hello.” and “Thank you.” They communicate. They are alive. The number of digital media vending machines  that feature movies on a screen,  is increasing these days. We can be surrounded by five million of digital entertainment vending machines  in the near future.
  For Japanese people,  vending machines are friends. It is natural to be friends with machines for us. It is one of the Japanese characteristics to make friends with machines. We have always liked to develop human-shaped robots, Astro Boy, for example, and to play with robot pets such as Sony’s AIBO or SEGA’s Pooch. Some hospitals use toy robots for aged care. 

  From of old, Japanese people play with and live together with machines and robots. In the west, they are to serve for humans, while in Japan they are our friends. It may sound strange and immature. However it is also our culture to play with something a little childlike. It is believed god inhabits everything in Japan too. 
  There are many robot pets. For example, we have dog-shaped toy robot, and seal-shaped robot. Robots have always talked and played with people in Japan. In the west, things, machines and robots are to serve humans. Japan saw a machine and robot boom in the 17th century. 
  It is one aspect of Japanese cultures to enjoy something childlike. Japanese witness the divine in everything. It is said that there are millions of gods in Japan, like vending machines. Machines have a life. Japanese people find god and a life in everything.
Why don’t you come to Japan and play with machines?

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ICHIYA’s POP Eye – Toy

　 From Kyary Pamyu Pamyu Moshi Moshi Nippon’s “ICHIYA’s POP EYE”.
  Today’s topic is Toy!
  Do you know Tamagotchi? 
  I believe many people have experiences playing with Tamagotchi. You can feed a character that appears on the screen so that it will grow up.  Tamagotchi’s mood stays good as long as you keep communicating with it, and finally it will transform into a character of various kinds. It is a typical example of Cool Japan. It is a combination of cute character design and high technology. Tamagotchi are not only toys for children, also adults can play with them.
  Many toys in Japan are designed in order to offer adults a combination of technology and the "cuteness". Japanese toys are manufactured thoroughly with both sophisticated design and high technology, trying to attract both children and adults. In toy stores in Japan, you can find many adults buying toys for themselves. Some plastic models require you to acquire skills, like the Mini Four Wheel Drive.Cooking toys are scientific toys that parents and children can enjoy together. Pet robots are also toys for adults for the family communication .
  Several professors at MIT once asked me to introduce toy companies in Japan, because they wanted to understand the mechanisms of Gundam and Beast Wars dolls. The US technology authorities were very surprised to see how toy makers in small companies in Japan were making those toys.It was impressive.
  There are many maniac toys, for example, plastic models. In addition to airplanes and cars, there are also castles and gardens as well. Some kinds of toy genres are holding nationwide competitions and championships, such as spinning top and Kendama. They are considered as a "road “ in terms of a spiritual experience, comparable to Judo and Karate. It is not only a competition in technique. Spiritual things and courtesy are also important. Rather than just a play, a kind of culture is being produced.
  Every year, I participate in the Tokyo Toy Show which is held in June. 148 companies exhibited a total of 35.000 products last time.  I was surprised to see many companies showing toys for smart phones and tablets. Kids can enjoy music and take photos, they can have fun with games and fortune-telling with the digital tools. They can also study and communicate with each other. Children's toys are changing into the information society type. Toys may introduce new technologies and evolve rapidly.
  Well, you may find Japanese toys around you. I hope you like them.

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