Intellectual Property Content Strategy

■ Intellectual Property Content Strategy

I served as the chair of the Content Working Group of the Intellectual Property Strategy Headquarters.  

The pillars of its intellectual property plan are as follows,

1) Content strategy for the Web3.0 era, etc.

2) Reform of copyright regulatory structures and related policies in line with the digital era

3) Realization of a digital archive-based society

4) Strengthening of measures against counterfeit products and pirated material

5) Support for video production through improvements to shooting location environments, etc.

Making Web3.0 the top issue was a topic.

The Working Group sounded the alarm over the significant growth in access to pirate websites.

It called for the strengthening of international cooperation and enforcement aimed at implementing comprehensive government measures and cracking down on sites overseas.

A key point was taking a position of placing Web3.0 and user-generated content (UGC) at the forefront, along with past measures for laying the groundwork for rights handling and promotion of overseas expansion.

Discussions also addressed the positioning of global platforms.

While past content policy has been strongly tinged with a negative perception of platforms as invading "black ships," the Working Group affirmed an accurate evaluation of these as global sales channels and providers of funding.

Although Japan has continued to lose out in the area of digital innovations, the view was also put forth that with the coming of Web3.0, opportunities are arriving for leveraging the power of intellectual property such as characters.