Revisions Enacted to the Broadcast Act with Approval of Simultaneous Transmission by NHK - Part 2

 ■Revisions Enacted to the Broadcast Act with Approval of Simultaneous Transmission by NHK - Part 2

To summarize the issues for broadcasting succinctly, it is the lack of growth.

Communication has developed significantly through the internet and smartphones over the 27 years since the fusion theory was put forth.

The internet is also catching up to TV in terms of scope of advertising.

TV is doing well to endure while stagnating.

However, there is a significant discrepancy in terms of strength.

The total aggregate market value of the flagship TV stations in Tokyo is just short of 1.4 trillion yen.

NTT’s operating profit for last fiscal year was just short of 1.7 trillion yen.

All stations could be bought out with the profit from 1 year.

Growth strategies cannot be drawn up with broadcasting alone with such a discrepancy in investment capabilities.

The strategies of the broadcasting and video industry in Japan, including NHK and commercial broadcasting, are in question.

The next wave came long ago.

Around 2010, Google and Apple deployed a strategy called smart TV to turn TV into an online device.

Since then, Netflix, Amazon, and other companies have fleshed out video transmission, and the next wave is crashing in from the United States.

We are in a situation where we must figure out what to do.

There are countries that serve as reference.

An example would be the United Kingdom.

Their industry makeup is similar, as they have the BBC and commercial broadcasting.

They are also being attacked by the United States through Netflix, as they are also an English-speaking country.

In order to resist this attack, the BBC and commercial broadcasting are creating a common platform.

Personnel involved all state that this is a countermeasure against the United States.

In the United Kingdom, hardware and software are separated, and the BBC outsources transmission through radio waves and cables.

Red Bee, the hardware operation company, has introduced a system to manage the content of all broadcast stations on an IP basis, or in other words using software on a cloud environment for transmission.

Content is sent to the cloud and sent to TVs, smartphones, computers, and various devices through radio waves, cables, and various networks.

This is likely the future state of the fusion of communication and broadcasting.

There is also a rumor circulating that the BBC will give up radio waves in 10 years.

There is also the issue of data.

Internet advertising is also nearing TV advertising in Japan, and targeted advertising accounts for 1 trillion yen, which comprises 80% of internet advertising.

The access histories and spending habits of users are analyzed. Advertising became a data-driven business.

Instead of differences in the transmission path, whether it is communication or broadcasting, what is perhaps more decisive these days is whether or not viewer data is used.

However, data is not being used in broadcasting.

In the United Kingdom, an NPO has made it possible for broadcast stations to use data by creating a community of broadcast stations and device manufacturers.

It is said that this is also a plan to counteract the United States.