Content Promotion Measures with the Liberal Democratic Party - Part 2

 ■Content Promotion Measures with the Liberal Democratic Party - Part 2

What is important is that the stage after the internet and smartphones has also arrived for content.

Distribution has transitioned to 5G and the cloud, and there are varied environments in terms of devices and usage, such as IoT and VR.

It is expected for AI- and data-driven advertising and sales strategies to become mainstream in the content business and for management through blockchain to grow.

Online advertising has already grown to a scale that exceeds TV advertising, and 80% of online advertisements are targeted.

In other words, this is a world that is managed by AI using user data. We have already entered the world of AI and data.

Measures to prepare environments for 5G and public viewing and run demonstration experiments for AI and blockchain will also be needed.

I have also been involved in antipiracy measures, and it is essential to find a balance between intellectual property strategies (copyrights) and IT strategies (secrecy of communication) for pirated versions, as each are rights that are guaranteed by the Law of Japan.

This is also an issue that spans multiple government agencies. At the same time, the number of policies regarding intellectual property, content, IT, and technology is expected to increase.

The Federation of Economic Organizations has proposed Ministry of Information Economy Society in order to advance the digital transformation, and I believe that we are approaching the time to reassess the state of institutional frameworks.

I would like to introduce a project called CiP as an example of an ongoing private project.

The idea is to create a base to accumulate content in Takeshiba, Minato, Tokyo.

This town is scheduled to open ahead of the Tokyo Olympics in summer 2020 after redeveloping land owned by the Tokyo Metropolis.

50 companies, organizations, and universities involved in content, broadcasting, communications, and IT will gather here.

There are plans for deregulation regarding matters such as radio waves and robots through designation as a national strategic special zone.

Keio University, Stanford University, and other institutions will be present to advance the connection between industry and academia and nurture human resources.

Although the town will open next year, it has already started working on content and technology projects.

CiP may be the precedent, but there are similar ideas in Haneda, Osaka, and other regions, and the intention is to establish hubs that advance regional connections.

In South Korea, there is a base to accumulate content in Seoul that is prepared and operated through government funding, but this is being advanced privately in Japan.

We would like to take advantage of the opportunities presented by the Olympics, Paralympics, and World Expo.

This concludes my report.

I received questions from the Diet members about esports, pilgrimage tours, piracy, CiP, iU, archives, and platform policies.

They reported that they will put together content strategies as a party.