Multi x Social of the future

　This is a continuation of the talk show on “social media and multi-screen”. 

“Is social service still changing now?”
　That kind of social service refers to twitter, Facebook, Line etc… All these platforms changes each year, and it does not seem like they will stop anytime soon. How the media environment will continue to develop will depend on the ability of the users. 

　Users in Japan have high abilities in this regard. As Mr. Kawakawi, chairman of NikoNiko Douga puts it, Japanese people are good with Internet and free people who are connected to the Internet for 24 hours have high creativity. Users of more than one million people are building a network society in Japan. I agree with him. That is the reason why Japan currently holds the world record for tweets, why Hatsune Miku can be grown, and how Japan can stir up enough trouble to be referred as the superpower in the internet troubles. 

“How will multi-screen x social change from now on?”
   I do not know the answer to this. This is because just 10 years ago, social media did not even yet exist. What is clear is that Japan is different from the West, as the younger generation will be the ones creating new fields. Whereas the Western world will be led by business in the expansion of new services and products, in Japan teens will be creating new things out of their leisure. 

“How will devices change?”
  The next innovation might not be a screen. The other day, there was a celebration of the TV’s 60th anniversary and 20th anniversary of PC and mobile phone. After that there was smartphone and tablets, following which digital signage became a hit and became what we call ‘multi-screen’ today. However, Smart TV appeared and we went back to the television. I think the next innovation would be coming from elsewhere. 
  For example, wearable computer or robots. Robots or toys subjected to radio waves can show dance and become content. Alternatively, clothes, home appliances, cars can connect to the Internet and communicate. This is not difficult technically. In fab-labs, you can create your own hardware and downsize it. 

“Will it become non-verbal communication?”
  Well, there will not only be communication between people, but also between objects and between machines, so information in itself will increase explosively. That kind of big data world will be contiguous to the multi-screen world which we are discussing right now.