Intellectual Property Planning Content Strategy Working Group

■ Intellectual Property Planning Content Strategy Working Group

I served as chair of the Content Strategy Working Group for Intellectual Property Planning .

We introduced the discussions that were considered by the Keidanren Creative Economy Committee.

Keidanren commissioned Human Media, led by his ally Ono Uchie, to conduct a survey that has compiled an overview of the current state of the content industry.

the past 11 years, China has shown outstanding growth of over 20%, while the US, UK and South Korea have all grown by 6%, while Japan has grown by 2%.

Japan's growth forecast is also the lowest among 53 countries.

On the other hand, in terms of IP revenue, 12 out of the top 25 in the world, or half, are from Japanese content.

1st place is Pokemon, 2nd place is Hello Kitty. Anpanman, Mario, Gundam, Dragon Ball, One Piece, etc.

It is an IP powerhouse, but it is not making the most of it.

Keidanren is said to be placing emphasis on manga, anime, games, music, and movies, and is considering taking measures to promote 1. production capabilities, 2. overseas expansion, and 3. inbound tourism.

This should be in line with the intellectual property plan we put together.

it suggests establishing a comprehensive government organization similar to the Korea Creative Content Agency (KOCCA).

The Japan Business Federation once proposed a "Ministry of Information Economy and Society," and this is the same idea. I agree.

However, since the intellectual property plan is a government document, there will be no consensus. We will not make any proposals to the government.

During the discussion, Committee Member Fukui Kensaku made the fundamental point that in addition to the fragmentation of government ministries and agencies being a hindrance, the budget is small and fragmented, and tax measures are weak.

This is due to the weakness of the policy compared to South Korea, which has a government budget, and the United States, which has a private donation-based system.

, added that the government budget is 8 billion yen, which is on par with that of mid-sized European countries, while South Korea and Germany have 30 billion yen and the UK has 10 billion yen. Is this sufficient or insufficient?

since the content policy was launched , but how do you evaluate the government's stance?

WG should not only plan policies but also evaluate and verify them.

Additionally, Commissioner Uchiyama pointed out that the situation and discussions are the same as they were 10 years ago.

It may be that Japan's policies are now playing catch-up.

It may be worthwhile to use the Korean state-led model and the American private sector-led model as benchmarks. I will abandon the "Japanese model" dream I once had.

The main points of discussion are

1. The impact of AI-generated explosion

2. Platform orientation

3. Building a creator-driven economy

was emphasized.

1. Regarding AI, the Intellectual Property Headquarters led the world in extensive discussions and amended the law, making it OK to train AI without permission, but it is now prohibited if it unfairly infringes on rights.

The reality has finally emerged and the situation has changed. How to operate it is an important issue.

2. Platforms have the power to decide the life or death of content. While there are growing calls to return profits to content and creators, they are also important in terms of providing production opportunities and securing sales channels to the world. We need to be prepared for how to deal with this issue from a policy perspective.

3. Regarding the creator-led economy, compensation as a means of returning compensation is no longer functioning properly, and the key point is how new technologies such as Web3 will function.