TV as an Organizer

  I participated in the event called, "BACKSTAGE". At the gorgeous venue called Toranomon Hills.

The guide states, "A organizers summer festival by organizers, for organizers.”

  I was asked to host a session called "content with experience value" newly launched by TV stations.

The speakers were Daisuke Ishii of TBS TV, Nippon TV's Hiroo Hara, and Fuji TV’s Hideaki Hashimoto. These are the young representatives leading this event on  experience value as a television station.

 Mr. Ishii of TBS is the older brother of TBS’s sports announcer Tomohiro Ishii. The brothers have released a CD with the women's wrestling champion Saori Yoshida, called "Wake up". I am unable to explain anymore than that. But he also manages the planning of drone races, and　planes BMX competitions. He is also a student in the KMD doctoral program.

  Nippon TV’s Mr. Hara produced the TV program SENSORS, a program distributed by hulu, that brings technology to TV. Fuji's Mr. Hashimoto, in addition to VR projects for Cirque du Soleil and DMM, he is also involved in live idol entertainment in Odaiba,.

 Roughly speaking, TBS = Sports, Nippon TV = Technology, and Fuji TV= Entertainment. The previously conformist Japanese commercial broadcasting industry, is enhancing its own original ideas with diverse strategies, and young producers are popping up out from the core business of the industry.

 After developing terrestrial digital broadcasting over 20 years, television stations are finally strengthening their shift to the internet. Meanwhile, the world is shifting all their weight into a transition from internet to live performances, from virtual to real. On the other hand, young creators are putting all of the energy into  live performances on TV stations and real interaction.

  In the United States, Hollywood also employs broadcasting stations, but in the case of Japan, the presence of television is considerable, and broadcasting looks after the production of films. Regardless of whether this is good or bad, it became that due to  historical and political circumstances. Events also show their presence by Odaiba, Shiodome, Akasaka, Roppongi, Shibuya, using the location of the TV station.

 Unlike when television was dominating, foreign capital in the internet has became stronger, so Japan's strategy is to make effective use rather than try to overthrow TV stations. Therefore, I am interested in how television stations will embark on their mission to emphasize the internet + real events.

 While it is probably inevitable for TV stations to produce real live performances via a virtual service as their main subject, it is also risky. So they are working with diverse subjects with a focus on the society. Broadcasters have traditionally been self-oriented, independent of the value chain of the economy, but they seem to have become a member of society at last.

  Even though there was so much money spent on terrestrial digital broadcasting, people use smartphones to watch videos, and this interactive television, or social television is already transitioning to the next stage. So how will television broadcasters unite with social media and smartphones in order to return to their main business? Or will they do something else entirely? These questions are weighing heavy on them.

 Television was a virtual advertising business. But it is breaking into a multi-faceted business focused on reality. They have change from a self-centered model to a model based on cooperation with others. However, the wil make full use of their production power, radio wave software, and hardware assets. The young people working in television are brimming with confidence.

  How will each producer plan for the opening ceremonies of Tokyo 2020? I will ask about that next time.