According to the WEF (World Economic
Forum), Japan leads the world in terms of consumer sophistication. That is
Japan’s strength. According to a report by Cisco, Japan is number 1 in terms of
the amount of data per mobile user, at five times the global average. The
country produces information largely targeted at the younger generation. In
Japan we should concentrate on policies that help with user literacy.
There are three issues to address: Low
public use of IT, ignorance of IT at the management level, and IT ignorance at
the societal level.
Regarding
IT use, when compared to Singapore in terms of online sales, shipping and
logistics things are fairly equal. However, in terms of education,
administrative services, and business management a large difference can be
seen. According to a white paper on telecommunications that ranked interaction
with public officials using the internet in 18 countries, Japan placed last. To
make matters worse, according to studies by McKinsey, the amount of data accumulated in Japan over
the last 10 years is 1/9th that of what was accumulated in North
America. Even if the amount of individual data use is high, the use is not
evenly distributed throughout society. That is why we can’t capitalize on big
data. Young users are advanced, but at a societal level the lack of awareness
is a large problem. When I entered government 30 years ago, in the middle of communications
privatization, it was during a new media boom. There were new stories about the
telecommunications industry on a daily basis. Since then, IT policy concerning
communication network maintenance, terrestrial digital development, and
maintenance of a competitive environment were central issues. Most of those
have been achieved.
If you read a newspaper these days,
news like that doesn’t stand out. If you read a weekly IT column then you’ll
only find stories about using IT in education, content copyright problems, net
elections, drug sales on the internet, and net sales.
This isn’t a problem with IT provison;
it’s a problem with IT use. Abundant preparation doesn’t necessarily mean
abundant use. The important point has shifted to this: How to get governments
and hospitals and schools to use new media effectively. Let all students learn
in a digital environment. Let products be purchased safely over the internet
and on mobile devices. In other words, policy must shift from one of
presentation to one of use.
It’s a shift of viewpoint from what to
do “with” Information Technology to what to do “USING” Information Technology
culturally and financially. From a standpoint of industrial policy, the question
shouldn’t be what to do with the 85 trillion yen IT industry; it should be how
to use the IT to improve the 470
trillion GDP of the nation.
In response to this, the current
government has raised a banner and called for regulatory and institutional
reform, open data, and a policy of one machine per person in education and
human resource development.
As cabinet secretary of the
Intellectual Property Division in the government, my menu consists of 1)
facilitating the use of cloud services in new industries, 2) promoting the use
of big data in business, 3) archiving national cultural assets, and 4)
promoting the use of IT in education. This is how we are putting intellectual
property to use over the internet at the center of our policies.
The problem is, this hasn’t become
reality yet. Policies don’t become policies until the government puts them into
action, so these are still just ideas. My push for policies regarding open data
and digital textbooks are still mid-way.
Speaking of use policies, I’d like to
see the expansion of online elections, computerization of medical information,
the restoration of social games… the menu is endless. What’s needed now is a
prioritization of IT policy, particularly in increasing awareness of the
importance of IT.
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