■President Gachon . Mr.Yutaka Sasamoto
Former Asia representative of Twitter. Also top in Japan. How to be active in the international digital society? This is the question that iU students want to ask the most. I asked him when he was the representative.
◆Based in Singapore
I'm based in Singapore, and for better or worse, I have to work from early in the morning until late at night, following American time.
◆Differences between Singapore and Tokyo
The market landscape is different. In the Japanese market, business is conducted in Japanese, but in Asia, from Australia in the south to China in the north and Southeast Asia, there is a great deal of diversity in languages, religions and cultures.
◆ Twitter and Japan
It matches Japan. Twitter, which can be expressed in 140 characters, may have been a good match for haiku culture. There are many opportunities to use public transportation. As the number of people using smartphones on trains and buses has increased, the fact that it can be easily sent from a smartphone has made it a good time for Twitter to enter the market. If you take a GPS signal and plot it on a blank map, in Tokyo, it will match up nicely with the Yamanote Line and Chuo Line.
◆ Twitter Issues
Twitter's unique feature is that it allows users to communicate anonymously, but some people use it in different ways. It is a challenge to resolve slanderous comments in accordance with Twitter's policies.
◆Differences between foreign companies and Japanese companies
The sense of speed is different. In Japan, there are a lot of organizational adjustments. In foreign companies, the organization is vertically divided, so decisions are made quickly. Each has its good and bad points, so personally, I think the key is to incorporate the good points into management. There are also advantages to a matrix organization.
◆Recruit
Recruit is unique among Japanese companies. When I joined the company, the company promoted the idea of "everyone being a manager." From the time I joined the company, I was taught how to act when each employee thinks like a manager.
◆School/Learning
I have faced school from two different perspectives. One was during my university days. I learned more from activities outside of school than from studying at school. I worked part-time as an interpreter at the Japanese branch of NBC. This triggered my desire to work in information services and media. As a result, I have lived my life in my work. I learned a lot and used that as fuel during my university days.
The next opportunity was graduate school. When I was 30, I went to a business school in the United States through Recruit's training program. I was able to absorb the tools necessary for business, such as diversity and frameworks. It was because of that that I am able to work in my current position.
If I had studied more when I went to business school, I think my time in graduate school would have been more meaningful. Time is limited in life, so I wish I had gotten things done sooner, but there's no point in saying that, so I want everyone to cherish the time they have now.
◆Message for you guys
One is to be conscious of investment.
Not only financial investment, but also self-investment. How you approach your investment mindset can greatly affect your future life. Self-investment, wishing you had studied a little more at that time. Financial investments, etc. can also be a positive outcome if you are aware of the risks and learn about investments from an early stage. I wasn't very aware of this when I was young, and I learned about it later and now I feel that I should have done it at that time. I want you to think about investment in various ways.
Another approach is to think about the problem from the perspective of the problem itself.
When I do business, I always try to start by posing a problem. If the problem is posed correctly, the business strategy plan and answer will usually be correct. However, if the problem is posed incorrectly, no matter how hard you try, you will only get the wrong answer. I place great importance on coming up with the right problem pose. Furthermore, if I pose the problem to the people around me, absorb various opinions in response, and come across the right problem pose, my future career will be fulfilling.