A new round for content strategy.

 ■A new round for content strategy.

A new round starts at the IP Division. 

A recent action is strategies for content utilization. 

The direction that I laid out as chairperson was given to the Cultural Affairs Council for deliberation, and was summarized as “Copyright systems and policies compatible with the DX era”

There is also movement on anti-piracy measures.

In addition to finding piracy sites guilty, advertising agencies have been ordered to pay compensation to writers.

The Copyright Act has been revised in advance of this, and measures are being taken by all three branches: administrative, legislative, and judiciary.

And content strategy.

I agree with the perspective of define future predictions as 1. virtual space, 2. UGC, and 3. changes in industrial structures.

It is timely to focus on these three as policy themes for content that has been affected in two waves, namely coronavirus and technological changes, and the three are interrelated.

1. The metaverse will be a battle on a new platform. How should we confront US IT companies such as the Big Four and Netflix as Chinese companies such as Tencent also invest capital in Japan?

2. Concerning UGC, rumor has it that YouTube will provide NFT functionality, but will a new revenue/rights model be established, and how will asset values of content be organized?

3. Concerning industrial structures, while consolidation and restructuring of US media progresses, a review of the NHK’s management structure and the licensing system for commercial broadcasters is now being discussed in Japan as well at meetings of the Ministry of Internal Affairs and Communications. There is a high probability that not only will content change, but the media industry as well.

I think we should summarize the policies prior to the coronavirus and move forward.