■ Digital Signage Awards 2020
Digital Signage Awards 2020, winning works.
1 Grand Prix and 10 Excellence Awards.
I served as chair of the jury.
This time it was announced on the website.
Two trends were pointed out by the jury.
Upsizing and technical implementation.
Effective "up-scaling" of the display. Thanks to capital investment for the Olympics and Paralympics and the lower cost of LEDs, seamless, high-definition screens of any size are appearing one after another.
And the latest technologies such as AI and dynamic DOOH are implemented to visualize new media value.
Grand Prix
"Umeda Metro Vision"
Osaka Metro
4m x 40m-sized (Guinness World Record certified) LEDs are installed on the platform.
New possibilities for creativity, entertainment, live viewing, and transmission of video information for inbound tourists are expected.
https://digital-signage.jp/openevent/award/dsa2020-umed301/
Excellence Award (DOOH category)
“2020 New Year Campaign”
Twitter Japan
Real-time integration of the Internet and signage is realized. This is a case where signage has become a destination for SNS and also a starting point, creating a cycle.
https://digital-signage.jp/openevent/award/dsa2020-twit401/
Excellence Award (DOOH Category)
"Dynamic DOOH Development on the Train"
Sapporo Beer
Oricom
BizRite Technology
Saitama Rapid Railway
AI camera analyzes passenger attributes and realizes real-time content sorting. This is an example of interlocking sensing and DOOH.
https://digital-signage.jp/openevent/award/dsa2020-sapp402/
Excellence Award (UX/Interactive Category)
"Rugby World Cup Digital Press Photo Exhibition"
Yomiuri Shimbun Tokyo Head Office
NTT DOCOMO
Canon
Dentsu Group
By using 5G to show it in real time, they have created a vivid new style of news reporting. Anticipating the future of dynamic DOOH.
https://digital-signage.jp/openevent/award/dsa2020-yomi403/
Excellence Award (Retail Category)
"Three Cs Avoidance AI Vision"
BiZright Technology
Shishikura
By making good use of the latest AI technology, they were among the first to put into practical use the new value of digital signage, which is one solution to the challenges of the Coronavirus crisis.
https://digital-signage.jp/openevent/award/dsa2020-sanm404/
Excellence Award (Transportation Category)
"Shinjuku Station Digital Wall"
Odakyu Agency
Odakyu Electric Railway
They drove the expansion of the media of the base location. In addition, it sets a precedent of installing a camera that can acquire actual data, and future data utilization can be expected.
https://digital-signage.jp/openevent/award/dsa2020-shin405/
Excellence Award (Transportation Category)
"Dynamic Vehicle Screen"
BizRite Technology
Saitama Rapid Railway
Equipped with cameras, sensors, and lines, it realizes dynamic content distribution based on real-time data inside and outside the train. Enables impression-based sales.
https://digital-signage.jp/openevent/award/dsa2020-dyna406/
Excellence Award (Transportation Category)
"Den-en-toshi Line Shibuya Station Big Signage Premium"
Tokyu
Tokyu Agency
A work that has become a benchmark for the entire industry as a large LED for public spaces. It can be installed in a position where passersby can touch it, has a high level of creativity, and is highly rated for both attention and immersion.
https://digital-signage.jp/openevent/award/dsa2020-bigs407/
Excellence Award (Outdoor Large Screen Category)
"Q Plaza Ikebukuro/Grand Cinema Sunshine"
Sasaki Kogyo
WOW
PROTERAS
The LED wrapped on the ceiling was made visible from the outside. It can be expected to contribute to the expansion of the signage market as a customer attraction device for amusement facilities.
https://digital-signage.jp/openevent/award/dsa2020-qpla408/
Excellence Award (Outdoor Large Screen Category)
"Shibuya Scramble Square Vision"
Tokyu
East Japan Railway Company
Tokyo Metro
Shibuya Scramble Square
Area management in front of Shibuya station
JR East Planning
Tokyu Agency
Non-standard size and original shape. Efforts integrated with urban development.
https://digital-signage.jp/openevent/award/dsa2020-scra409/
Excellence Award (Outdoor Large Screen Category)
"Hisamitsu Pharmaceutical LED signboard in front of Shibuya scramble crossing"
Large space
Hisamitsu Pharmaceutical
Hakuhodo DY Outdoor
Taisei Neon
A new attempt to use still images in the daytime and a blue light-up targeted at medical workers to express social good.
https://digital-signage.jp/openevent/award/dsa2020-hisa410/