TFM group received the “V-Low multimedia
broadcasting plan authorization” from the government.
V-Low multimedia
broadcasting deploys a new broadcasting service by using the low VHF band that
was used for Analog TV channels 1 – 3.
It is a service with a multi-screen such as smartphone, tablet, and
signage as the main axis. Both free service with ads and paid service
with fee are possible. It is a hardware/software separation type, which
separates the hardware business that emits electric waves, and the software
business that compiles contents.
And “IPDC” for which I serve as the
representative of the consortium is used. It is a method in which a
communication technology called IP (Internet Protocol) is superimposed for the
broadcasting airwave, and information is distributed to multi-screen by cross
communication and broadcasting. It is a network rather than TV or radio. It is
an app rather than a broadcasting channel.
The
government started the discussion on the fusion of communication and broadcasting
in 1992. The legal system called “Fusion Law” was prepared in 2010. It started coming to reality six years after
that.
However,
when we looked at the fusion of communication and broadcasting from the
broadcasting side, it was mostly the discussion of contents. It was contents
delivery on the network or a smart TV at the most. That is a very important
theme, but I put the focus on V-Low because its effective use is finally
materialized with the existence of “airwave,” which is one of the management resources along with contents.
V-Low
utilizes airwaves via IPDC.
For
example, ideas are being promoted such as the usage by automakers for navigation
and other information provision, and usage by municipalities for providing
disaster prevention administrative information. In other words, broadcasting
airwaves are rented for B2B.
This
could be regarded as communication instead of broadcasting in regulations,
depending on the usage. It is the usage method the new law of 2010 had anticipated.
This also means that ¥4 trillion broadcasting
industry is entering the ¥16 trillion communication
industry. Can the broadcasting side that disliked the invasion of communication
and IT into their industry change their attitude, and go on the reverse
offensive? We will see.