My first memory was that of the torchbearers of
the 1964 Tokyo Olympics. No, the torchbearers were not on television. I waved
flags while watching the runners on the wide streets with my very own eyes. The
previous time, instead of focusing on the media, all the stops were pulled to
develop bullet trains, highways, as well as distribution and transportation
networks. It was an industrial society.
The 2020 Tokyo Olympics will be held right
smack in the middle of an information society. It will be held in a global
city. And as the previous Olympics focused on development, the one after that
must focus on maturity. I hope for information infrastructure that will serve
as a model to show the international community what a safe, peaceful, and
mature country should be.
In terms of digital networks, Japan is already
at the forefront of the world. However, there are still issues to address.
Firstly, we have the issue of Wi-Fi. In order to welcome visitors from all over
the world, I want to arrange for the availability of wireless broadband
throughout the entire city of Tokyo.
Next, we have the issue of the usage of broadcasting signals.
Although digital terrestrial broadcasting is already available, the true test
lies on providing new services from now on. I wish to make it possible to use
next-generation video services that combine both communication networks and
broadcasting networks.
When the Olympics officially begins, we should
not concern ourselves with communications or broadcasting anymore, but instead
concentrate on welcoming international visitors with the signage within the
city, and making it possible for them to view the progress of all matches via
their smartphones. We should also prepare multilingual information and public
screenings with 4K/8K ultra-high definition television.
The "Digital Signage Consortium",
which I represent, has issued these proposals aimed at 2020.
I want people from all over the world to enjoy
the Olympics through multilingual public screenings, while sending messages of
encouragement on their smartphones, buying sports goods that athletes are
using, or partying and connecting themselves to social media. I hope to build
up the excitement, yet show the world a Tokyo and Japan that is safer than
anywhere else.
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