The “Multiscreen
Broadcasting Study Group” was organized by television
companies in Osaka to conduct operational tests of smart televisions. I was
employed as a consultant. The idea was to utilize the technique currently used
for terrestrial digital broadcasting, IP (Internet Protocol), to control
multiple screens (TVs, tablets, and smartphones).
They were to develop Japanese-style smart televisions that
were born of a fusion of Japanese-style broadcasting and telecommunications.
At the Broadcasting and Communication Fusion Exhibition “IMC”,
an appli was presented that allowed for the control of a TV and a smartphone
using IPDC (IP Data Cast) technology. It allowed for things like downloading
and watching a show on a smartphone, or for the TV show to send commercials to
the smartphone, where one could click on links to games or coupon sites.
The real image of the smart television was starting to come
into focus. At the same time, on the exhibition floor, 4K displays were
attracting attention. The Ministry of Internal Affairs and Communications has
been putting their energy into 4K/8K ultra-high-definition displays, and
expectations are high, but the development of both 4K and 8K is happening
simultaneously, which is causing some confusion.
In the new media boom of the 80s, high definition TV and
increasing channels by CATV and satellites were the themes. In the multi-media
boom of the 90s, it was the digitization by PCs, Mobile phones, and the the
internet and terrestrial lines.
The next stage will be multi-screen,
cloud networks, and social media. Digital signage and smart TVs are also a part
of this movement. In particular, digital signage, and smart televisions are
overlapping in Japan. We can finally see the next stage.
However, we also have the release of
4K/8K. Japan is leading the world in this area. Multiscreen is just taking off,
but the next stage has already begun.
Executive Director Minami of the Ministry of Internal Affairs and Communications said, “The policies for 4K/8K and smart TVs should not be separate. They
should be unified.” They should keep their eye on both
sides by creating a business model for smart TVs while pioneering the market
for 4K/8K. It will be difficult to steer, but unlike network communications,
broadcasting is more easily influenced by government policy. Please take care
of it.
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