TV stations turning into offensive

　There was an article saying that YouTube is turning into a television. It is said that YouTube is adopting the following three measures: channel organization, video increase, and strengthening of advertisements. It has been nine years since YouTube started its services in 2005, and YouTube has been earnest in its efforts to become a PC-based media television. While this will increase competition in the television industry, cooperation is also likely to increase. 

　This is inevitable. First starting as PC-based, tablets and smartphones have gotten popular in the last 5 years, and Smart TV has also appeared in the last 2-3 years. This corresponds to the changes we see in the media industry. Also, television-based advertising forms the biggest component in advertising, at 2 trillion yen which consequently has become the focal point of businesses. 
 The competition will increase even more. Apple, video delivery service Hulu and movie service Netflix, both created by American television stations, have started to put more emphasis. Japanese TV stations are also beginning to be put more focus on such services. The seat for this platform of bundled services is being contested, with each competitor seeking to establish its dominance as soon as possible. 

　TBS, Asahi TV and Fuji TV have started their video streaming on YouTube. TV stations are beginning to dwell into the fusion with communication. The TV stations have a reason for doing this. Digital Terrestrial Broadcasting is now complete and TV replacement purchases have been done. But honestly, how is it? Images are now more beautiful but are they really much better? We are demanding convenient and interesting service which can only be gotten from digital broadcasting. It is a direction towards the usage of smartphone and Internet. 
  Competition has also become much more intense. As it was once a golden business in the past, getting into Internet advertising was out of many businesses’ strategy. However, as the advertising market started to shrink, many businesses decide to go ahead with social media and Internet. We have reached a stage where defensive has turned into offensive. 

  I am sure we will continue to have TV screens. However, TV programs in real-time will likely decrease, and the use of multi-screen will increase at the same time. How much position will TV station content occupy as the diversification of recorded programs, online content, social services and others continues? 
  A television does not only have programs, but also radio waves. Even with digitization, it will not work well if the same programs are being broadcasted still. Newspapers, magazines and other social content have other uses when they are digitized, with business opportunities expanded. I hope the TV industry can also put more emphasis in this regard.